{"id":7724,"date":"2022-07-13T19:00:40","date_gmt":"2022-07-13T11:00:40","guid":{"rendered":"https:\/\/www.chillchi.com.hk\/frequently-asked-questions\/"},"modified":"2025-08-22T18:03:43","modified_gmt":"2025-08-22T10:03:43","slug":"frequently-asked-questions","status":"publish","type":"page","link":"https:\/\/www.chillchi.com.hk\/en\/frequently-asked-questions\/","title":{"rendered":"Frequently Asked Questions"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_5 1_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:20% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 9.6%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 9.6%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:20% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 9.6%;margin-left : 9.6%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_5 3_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">#accordian-1 .fusion-panel:hover,#accordian-1 .fusion-panel.hover{ background-color: #ffffff } #accordian-1 .fusion-panel { border-color:#9b9090; border-width:5px; background-color:var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 32px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: #f86011;}.fusion-accordian #accordian-1.fusion-toggle-icon-right .fusion-toggle-heading{ margin-right: 50px;}.fusion-accordian  #accordian-1 .panel-title a{font-family:\"DM Sans\";font-weight:500;}.fusion-accordian  #accordian-1 .toggle-content{font-family:\"DM Sans\";font-weight:400;}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color4);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color4);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color4); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><ul class=\"fusion-filters clearfix\"><li class=\"fusion-filter fusion-filter-all fusion-active\"><a data-filter=\"*\" href=\"#\">All<\/a><\/li><li class=\"fusion-filter fusion-hidden\"><a data-filter=\".\u6d3b\u52d5\u7b56\u5283-en\" href=\"#\">Event Management<\/a><\/li><li class=\"fusion-filter fusion-hidden\"><a data-filter=\".kol-marketing-en\" href=\"#\">KOL Marketing<\/a><\/li><li class=\"fusion-filter fusion-hidden\"><a data-filter=\".public-relations-pr\" href=\"#\">Public Relations (PR)<\/a><\/li><\/ul><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group  fusion-toggle-icon-right fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-7321 \u6d3b\u52d5\u7b56\u5283-en \"><span class=\"entry-title rich-snippet-hidden\">What is a Brand Event?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.chillchi.com.hk\/en\/author\/issac\/\" title=\"Posts by Isaac Chan\" rel=\"author\">Isaac Chan<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-08-22T18:10:44+08:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-7321\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-7321\" href=\"#collapse-1-7321\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">What is a Brand Event?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-7321\" aria-labelledby=\"faq_1-7321\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Brand events are a popular promotional method favored by many brands and clients, with the primary goal of increasing brand awareness and exposure. By organizing brand events, brands can gain media coverage and social media exposure, while also providing potential customers the opportunity to interact face-to-face with the brand\u2019s products, further deepening their understanding and connection with the brand.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-7721 \u6d3b\u52d5\u7b56\u5283-en \"><span class=\"entry-title rich-snippet-hidden\">When holding a brand promotion event, do you invite media to interview?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.chillchi.com.hk\/en\/author\/issac\/\" title=\"Posts by Isaac Chan\" rel=\"author\">Isaac Chan<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-08-22T18:03:21+08:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-7721\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-7721\" href=\"#collapse-1-7721\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">When holding a brand promotion event, do you invite media to interview?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-7721\" aria-labelledby=\"faq_1-7721\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p>Some clients hope that by holding a brand event, in addition to increasing the brand\u2019s exposure and discussion, they also wish to establish media exposure for the brand through inviting media interviews.<\/p>\n<p>One of the responsibilities of a PR company is to find a suitable news angle for the client\u2019s brand or product and invite the media to report or interview about the brand and product. This concept can also be applied to events, but several factors need to be considered, including:<\/p>\n<ol>\n<li>Event Nature and Content\n<ul>\n<li>The event\u2019s nature and content need to have a certain level of attractiveness or discussion value to draw media interest. The PR team should develop a suitable news angle for the brand or product to successfully invite media for interviews.<\/li>\n<\/ul>\n<\/li>\n<li>Event VIP or Guests\n<ul>\n<li>Event guests are one of the key reasons that attract media to cover an event. The presence of celebrities or public figures makes it even easier to draw media attention.<\/li>\n<\/ul>\n<\/li>\n<li>Event Time and Location\n<ul>\n<li>Media editors\u2019 attendance depends on the event\u2019s time and location. Since editors often attend multiple events and interviews in a day, convenience is crucial. It is recommended to hold events in accessible areas such as Hong Kong Island and Kowloon, and to avoid scheduling too early or too late.<\/li>\n<\/ul>\n<\/li>\n<li>Other Events On The Same Day\n<ul>\n<li>If there are other events at the same time or in the same area on that day, it may affect the possibility of media editors attending the interview.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Chill PR will create a media interview list based on the event\u2019s feasibility, send invitations, and provide news angles along with brand and product information to maximize media exposure for the brand.<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-7727 kol-marketing-en \"><span class=\"entry-title rich-snippet-hidden\">What does KOL stand for? What is the difference between a KOL and an Influencer?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.chillchi.com.hk\/en\/author\/issac\/\" title=\"Posts by Isaac Chan\" rel=\"author\">Isaac Chan<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-08-22T18:08:36+08:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-7727\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-7727\" href=\"#collapse-1-7727\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">What does KOL stand for? What is the difference between a KOL and an Influencer?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-7727\" aria-labelledby=\"faq_1-7727\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><p>Many people assume that KOLs are simply individuals with a large social media following. However, this is not the sole defining factor. KOL stands for Key Opinion Leader, referring to experts or specialists in a specific field who wield significant influence over a particular audience.<\/p>\n<p>In Hong Kong, most KOLs create and share content related to their expertise on platforms like YouTube, Instagram, and Facebook. Common examples include beauty KOLs, parenting KOLs, mom KOLs, food KOLs, travel KOLs, and other online influencers. Importantly, KOLs impact consumers\u2019 purchasing and decision-making processes\u2014people often consider a KOL\u2019s opinion when making choices. As a result, many brands increasingly leverage KOLs for their marketing and promotional efforts.<\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:12px!important; margin-right:!important;margin-bottom:24px!important;margin-left:!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:12px!important; margin-right:!important;margin-bottom:24px!important; margin-left:!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:26px;margin-top:12px;margin-bottom:24px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:26;line-height:1.14;\">What is the difference between a KOL and an Influencer?<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>The main difference is that influencers are native to social media platforms, which is the origin of the influencer concept.<\/p>\n<p>What is Influencer Marketing?<\/p>\n<p>Influencer marketing involves organizations partnering with leading content creators\u2014people with thousands to millions of followers\u2014to promote their products or services to the creators\u2019 audiences. Content creators with smaller followings, typically in the thousands, are commonly known as micro-influencers.<\/p>\n<p>What makes micro-influencers sometimes more effective than macro-influencers?<\/p>\n<p>The main reasons micro-influencers can sometimes be more effective than macro-influencers include:<\/p>\n<ul>\n<li>Micro-influencers have smaller, more targeted audiences.<\/li>\n<li>Micro-influencers are more trustworthy and authentic.<\/li>\n<li>Micro-influencers are more cost-effective than macro-influencers.<\/li>\n<li>Micro-influencers provide higher engagement and drive more conversions.<\/li>\n<\/ul>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-7731 public-relations-pr \"><span class=\"entry-title rich-snippet-hidden\">Is PR work like fancy menial tasks?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.chillchi.com.hk\/en\/author\/issac\/\" title=\"Posts by Isaac Chan\" rel=\"author\">Isaac Chan<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-08-22T18:11:41+08:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-7731\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-7731\" href=\"#collapse-1-7731\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Is PR work like fancy menial tasks?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-7731\" aria-labelledby=\"faq_1-7731\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-video fusion-youtube\" style=\"max-width:600px;max-height:360px;align-self:center; width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/J6ToCzR_bJA?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-7736 kol-marketing-en \"><span class=\"entry-title rich-snippet-hidden\">How are KOL promotion fees charged?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.chillchi.com.hk\/en\/author\/issac\/\" title=\"Posts by Isaac Chan\" rel=\"author\">Isaac Chan<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-08-22T18:15:58+08:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-7736\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-7736\" href=\"#collapse-1-7736\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">How are KOL promotion fees charged?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-7736\" aria-labelledby=\"faq_1-7736\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-4\"><p>KOLs are generally categorized into micro-influencers and well-known influencers or celebrities. Micro-influencers usually have smaller followings\u2014typically under 50,000 followers\u2014while well-known influencers and celebrities boast larger, more loyal audiences.<\/p>\n<p>KOL promotion fees vary based on the campaign objectives and the selected type of KOL. Choosing micro-influencers is ideal for brands seeking maximum online exposure and engagement within a limited budget. Micro-influencers are perceived as more relatable and approachable, which helps foster authentic interactions like product recommendations and follower engagement through comments and chats. For effective results, it\u2019s recommended to collaborate with over 30 micro-influencers to generate widespread visibility across social media platforms and capture their supporters\u2019 attention. As a result, PR agencies often offer package pricing for micro-influencer campaigns, making this approach cost-effective and impactful for brand promotion.<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:100% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"659\" height=\"400\" alt=\"Get a Quote for KOL Marketing\" title=\"\u5fae\u7db2\u7d05\u63a8\u5ee3\u5831\u50f9\" src=\"https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u5831\u50f9.png\" data-orig-src=\"https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u5831\u50f9.png\" class=\"lazyload img-responsive wp-image-4522\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27659%27%20height%3D%27400%27%20viewBox%3D%270%200%20659%20400%27%3E%3Crect%20width%3D%27659%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u5831\u50f9-200x121.png 200w, https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u5831\u50f9-400x243.png 400w, https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u5831\u50f9-600x364.png 600w, https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u5831\u50f9.png 659w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:33.333333333333% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 5.76%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 5.76%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-6{width:33.333333333333% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 5.76%;margin-left : 5.76%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"663\" height=\"383\" alt=\"Get a Quote for KOL Marketing\" title=\"\u5fae\u7db2\u7d05\u63a8\u5ee3\u50f9\u9322\" src=\"https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u50f9\u9322.png\" data-orig-src=\"https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u50f9\u9322.png\" class=\"lazyload img-responsive wp-image-4524\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27663%27%20height%3D%27383%27%20viewBox%3D%270%200%20663%20383%27%3E%3Crect%20width%3D%27663%27%20height%3D%27383%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u50f9\u9322-200x116.png 200w, https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u50f9\u9322-400x231.png 400w, https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u50f9\u9322-600x347.png 600w, https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u50f9\u9322.png 663w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-7{width:33.333333333333% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 5.76%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 5.76%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-7{width:33.333333333333% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 5.76%;margin-left : 5.76%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"631\" height=\"376\" alt=\"Get a Quote for KOL Marketing\" title=\"\u5fae\u7db2\u7d05\u63a8\u5ee3\u6536\u8cbb\" src=\"https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u6536\u8cbb.png\" data-orig-src=\"https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u6536\u8cbb.png\" class=\"lazyload img-responsive wp-image-4526\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27631%27%20height%3D%27376%27%20viewBox%3D%270%200%20631%20376%27%3E%3Crect%20width%3D%27631%27%20height%3D%27376%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u6536\u8cbb-200x119.png 200w, https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u6536\u8cbb-400x238.png 400w, https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u6536\u8cbb-600x358.png 600w, https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u5fae\u7db2\u7d05\u63a8\u5ee3\u6536\u8cbb.png 631w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-8{width:33.333333333333% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-8 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 5.76%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 5.76%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-8{width:33.333333333333% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 5.76%;margin-left : 5.76%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-8{width:100% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1-4{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-5\"><p>Well-known influencers and celebrities typically have different fee structures, usually charging independently based on their individual rates. Clients can provide a budget for the project, allowing the PR team to select suitable influencers or celebrities for the promotion. Since fees for well-known influencers and celebrities tend to be higher, clients have the option to either receive separate quotes from each influencer or set an overall project budget for the PR team to propose the best fit. This flexible approach helps brands effectively manage costs while leveraging high-profile KOLs for maximum impact.<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-9{width:100% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-9 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"744\" height=\"497\" alt=\"Get a Quote for KOL Marketing\" title=\"KOL\u63a8\u5ee3\u6536\u8cbb\" src=\"https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/KOL\u63a8\u5ee3\u6536\u8cbb.png\" data-orig-src=\"https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/KOL\u63a8\u5ee3\u6536\u8cbb.png\" class=\"lazyload img-responsive wp-image-4531\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27744%27%20height%3D%27497%27%20viewBox%3D%270%200%20744%20497%27%3E%3Crect%20width%3D%27744%27%20height%3D%27497%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/KOL\u63a8\u5ee3\u6536\u8cbb-200x134.png 200w, https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/KOL\u63a8\u5ee3\u6536\u8cbb-400x267.png 400w, https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/KOL\u63a8\u5ee3\u6536\u8cbb-600x401.png 600w, https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/KOL\u63a8\u5ee3\u6536\u8cbb.png 744w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 744px\" \/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-10{width:50% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-10 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-10{width:50% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 3.84%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"1050\" height=\"696\" alt=\"Get a Quote for KOL Marketing\" title=\"\u77e5\u540dKOL\u63a8\u5ee3\u6536\u8cbb\" src=\"https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u77e5\u540dKOL\u63a8\u5ee3\u6536\u8cbb.png\" data-orig-src=\"https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u77e5\u540dKOL\u63a8\u5ee3\u6536\u8cbb.png\" class=\"lazyload img-responsive wp-image-4529\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271050%27%20height%3D%27696%27%20viewBox%3D%270%200%201050%20696%27%3E%3Crect%20width%3D%271050%27%20height%3D%27696%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u77e5\u540dKOL\u63a8\u5ee3\u6536\u8cbb-200x133.png 200w, https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u77e5\u540dKOL\u63a8\u5ee3\u6536\u8cbb-400x265.png 400w, https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u77e5\u540dKOL\u63a8\u5ee3\u6536\u8cbb-600x398.png 600w, https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u77e5\u540dKOL\u63a8\u5ee3\u6536\u8cbb-800x530.png 800w, https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/07\/\u77e5\u540dKOL\u63a8\u5ee3\u6536\u8cbb.png 1050w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-11{width:50% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-11 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-11{width:50% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 3.84%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-11{width:100% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1-5{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-7739 public-relations-pr \"><span class=\"entry-title rich-snippet-hidden\">What is the difference between Public Relations (PR) and advertising?<br><br><\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.chillchi.com.hk\/en\/author\/issac\/\" title=\"Posts by Isaac Chan\" rel=\"author\">Isaac Chan<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-08-22T18:21:07+08:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-7739\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-7739\" href=\"#collapse-1-7739\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">What is the difference between Public Relations (PR) and advertising?<br><br><\/div><\/a><\/h4><\/div><div id=\"collapse-1-7739\" aria-labelledby=\"faq_1-7739\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-6\"><p>Public Relations (PR) and Advertising are distinct marketing strategies that both focus on enhancing brand visibility and reputation. While they share the common goal of promoting a brand, PR and advertising differ significantly in their methods and execution. Understanding these key differences is essential for crafting an effective brand communication strategy.<\/p>\n<p>1. Definition and Purpose:<\/p>\n<p>&#8211; Public Relations (PR): PR is the strategic management and maintenance of a brand\u2019s relationship with the public. It focuses on building a positive public image, communicating favorable messages, managing crises, and fostering strong relationships to shape the brand\u2019s reputation and identity effectively.<\/p>\n<p>&#8211; Advertising: Advertising is a targeted marketing communication strategy that uses paid media to deliver specific commercial messages to a defined audience. It aims to drive sales of products, services, or brands and is a more sales-focused promotional approach.<\/p>\n<p>2. Brand control:<\/p>\n<p>&#8211; Public Relations (PR): PR activities primarily focus on communicating with media and the public to disseminate information and shape public perception. While PR teams can develop strategic messaging to increase brand awareness and create broader, objective, and credible reach, they do not have full control over how the media presents or interprets the information. This element of unpredictability is inherent in PR but can also enhance authenticity and trustworthiness.<\/p>\n<p>Advertising: Advertising is a brand-controlled marketing channel where companies create and manage their own ad content. By purchasing ad space and producing tailored advertisements, brands can ensure precise and consistent delivery of their messages. However, advertising typically involves higher costs than public relations, including production expenses and media placement fees. This controlled approach enables brands to directly influence how their campaigns are presented to target audiences.<\/p>\n<p>3. Credibility:<\/p>\n<p>&#8211; Public Relations (PR): Since PR messages are often disseminated through third-party media outlets, they tend to carry higher credibility and neutrality. The public is generally more inclined to trust information reported by independent media rather than advertisements created directly by the brand.<\/p>\n<p>&#8211; Advertising: Advertising is primarily designed for commercial promotion, presenting products or services in a positive light. Although advertisements use creative techniques to engage target audiences, the content is controlled by the brand and focused on driving sales, which often results in lower public credibility compared to third-party media coverage.<\/p>\n<p>4. Control over Timing and Frequency:<\/p>\n<p>&#8211; Public Relations (PR): PR activities are usually ongoing and involve continuous communication with media and the public. These messages are disseminated through various channels such as press releases, press conferences, and social media, while also fostering strong and positive relationships with multiple stakeholders.<\/p>\n<p>&#8211; Advertising: Advertising is typically a one-time or time-limited campaign, where brands can purchase specific ad slots and channels based on their needs. Brands have full control over the timing and frequency of their advertisements to maximize impact and reach target audiences precisely.- Advertising: Advertising is typically a one-time or time-limited campaign, allowing brands to purchase specific ad slots and channels based on their needs. Brands have full control over the timing and frequency of their ads to maximize impact and effectively reach their target audience.<\/p>\n<p>In summary, although both public relations (PR) and advertising are related to brand promotion and image, PR focuses more on building and maintaining relationships, shaping reputation, and establishing brand identity, while advertising prioritizes driving sales through targeted messaging. They also differ in control, credibility, and communication methods. In practical marketing strategies, PR and advertising are often used together to achieve a more comprehensive and effective communication impact.<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-12{width:100% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-12 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-12{width:100% !important;order : 0;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-12{width:100% !important;order : 0;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1-6{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-7742 \u6d3b\u52d5\u7b56\u5283-en \"><span class=\"entry-title rich-snippet-hidden\">What are the common types of Event Planning\/ Event Management?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.chillchi.com.hk\/en\/author\/issac\/\" title=\"Posts by Isaac Chan\" rel=\"author\">Isaac Chan<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-05-28T22:09:47+08:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-7742\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-7742\" href=\"#collapse-1-7742\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">What are the common types of Event Planning\/ Event Management?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-7742\" aria-labelledby=\"faq_1-7742\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Popular event planning types include product launches, brand launches, press conferences, promotional campaigns, and corporate anniversary celebrations. Companies can choose the most appropriate event type aligned with their marketing goals and partner with expert PR agencies for professional event planning, execution, and marketing strategies. Utilizing specialized event planning services ensures smooth coordination, amplifies brand exposure, and drives higher audience engagement for maximum promotional impact.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-7743 \u6d3b\u52d5\u7b56\u5283-en \"><span class=\"entry-title rich-snippet-hidden\">How do we initiate Event Planning and Management service?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.chillchi.com.hk\/en\/author\/issac\/\" title=\"Posts by Isaac Chan\" rel=\"author\">Isaac Chan<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-08-22T18:33:34+08:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-7743\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-7743\" href=\"#collapse-1-7743\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">How do we initiate Event Planning and Management service?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-7743\" aria-labelledby=\"faq_1-7743\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-7\"><h4><strong>1. Set Event Objectives<\/strong><\/h4>\n<p>The nature of a campaign is primarily determined by the Event Objectives. For instance, if a client recently launched a new product and aims to increase media and public awareness, hosting a product launch event and inviting media representatives and potential customers is an effective strategy. Once the PR agency understands the client\u2019s promotional goals, they will recommend the most suitable type of event to achieve maximum impact.<\/p>\n<h4><strong>2. Planning and Preparation<\/strong><\/h4>\n<p>ChillChi PR collaborates closely with brand representatives to discuss key campaign elements such as goals, theme, dates, location, and budget. They determine the scale of the launch event, finalize the guest list, and identify the necessary equipment and resources to ensure smooth execution and a successful outcome.<\/p>\n<h4><strong>3. Event Promotion<\/strong><\/h4>\n<p>Once the event date is set, ChillChi PR initiates promotional campaigns by sending invitations to media, potential customers, and partners, while actively promoting the event across multiple media channels to maximize reach and engagement.<\/p>\n<h4><strong>4. Event Venue Layout<\/strong><\/h4>\n<p>In today\u2019s visually driven world, a unique selling point is essential for creating a memorable event. ChillChi PR expertly designs the venue layout to align with the event\u2019s theme, ensuring that media and guests have captivating highlights to share. This strategic approach significantly boosts the event\u2019s promotional impact and visibility.<\/p>\n<h4><strong>5. Guest Reception, Media, and Influencer Invitations<\/strong><\/h4>\n<p>ChillChi PR will invite appropriate media, influencers, and guests based on the event\u2019s nature. Their presence helps clients achieve valuable exposure, boosting brand awareness and a positive image. On event day, staff warmly welcome guests\u2014including media representatives, industry experts, partners, and potential customers\u2014and manage registration, check-in, and event information collection to ensure a smooth experience.<\/p>\n<h4><strong>6. Event Hosting and Presentation<\/strong><\/h4>\n<p>The event host will kick off the session by introducing the brand representatives, who will deliver speeches highlighting the product\u2019s features, innovations, and benefits. Presentations may include video screenings, slide shows, and live demonstrations to engage the audience effectively.<\/p>\n<h4><strong>7. Product Showcase and Interaction<\/strong><\/h4>\n<p>At the launch event, brand representatives showcase products by offering physical samples, demonstrations, and interactive sessions to provide participants with a deeper understanding of product features and uses. They may also provide trial opportunities, enabling attendees to experience the product firsthand.<\/p>\n<h4><strong>8. Media Interviews and Coverage<\/strong><\/h4>\n<p>Media representatives will have the opportunity to interview or engage in conversations with brand representatives to gather detailed information about the product. These interviews and coverage help amplify the product\u2019s message to a broader audience.<\/p>\n<h4><strong>9. Souvenirs and Gifts<\/strong><\/h4>\n<p>At the conclusion of the event, the brand may offer souvenirs or gifts to participants as a gesture of appreciation and to commemorate their attendance.<\/p>\n<p>The above outlines a general product launch process, which may vary depending on the brand\u2019s needs and the event\u2019s scale. ChillChi PR customizes Event Planning according to the brand\u2019s goals and requirements to ensure the event effectively achieves its promotional objectives.<\/p><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-13{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-13 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-13{width:100% !important;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-13{width:100% !important;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1-7{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:60% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.2%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.2%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:60% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 3.2%;margin-left : 3.2%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_5 1_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-14{width:20% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-14 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 9.6%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 9.6%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-14{width:20% !important;order : 0;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 9.6%;margin-left : 9.6%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-14{width:100% !important;order : 0;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-1 a:not(.awb-custom-text-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-1 a:not(.awb-custom-text-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-1 a:not(.awb-custom-text-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #3a3a3a;}.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:12px!important; margin-right:!important;margin-bottom:24px!important;margin-left:!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-2{margin-top:12px!important; margin-right:!important;margin-bottom:24px!important; margin-left:!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:12px;margin-bottom:24px;\"><h2 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:54;line-height:1.14;\"><h2>Past Projects<\/h2><\/h2><\/div><div class=\"fusion-recent-posts fusion-recent-posts-1 avada-container layout-thumbnails-on-side layout-columns-3\"><section class=\"fusion-columns columns fusion-columns-3 columns-3\"><article class=\"post fusion-column column col col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flexslider fusion-flexslider-loading flexslider floated-slideshow flexslider-hover-type-none\"><ul class=\"slides\"><li><a href=\"https:\/\/www.chillchi.com.hk\/en\/2022\/06\/27\/ray-white-hk-one-sydney-harbour-press-conference\/\" aria-label=\"Ray White HK &#8211; One Sydney Harbour Press Conference\" class=\"hover-type-none\"><img decoding=\"async\" width=\"177\" height=\"142\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27177%27%20height%3D%27142%27%20viewBox%3D%270%200%20177%20142%27%3E%3Crect%20width%3D%27177%27%20height%3D%27142%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.chillchi.com.hk\/wp-content\/uploads\/2022\/06\/S_A13A0265-177x142.jpg\" class=\"lazyload attachment-portfolio-five size-portfolio-five\" alt=\"One Sydney Harbour Press Conference\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.chillchi.com.hk\/en\/author\/issac\/\" title=\"Posts by Isaac Chan\" rel=\"author\">Isaac Chan<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2025-04-25T10:23:54+08:00<\/span><h4 class=\"entry-title\"><a href=\"https:\/\/www.chillchi.com.hk\/en\/2022\/06\/27\/ray-white-hk-one-sydney-harbour-press-conference\/\">Ray White HK &#8211; One Sydney Harbour Press Conference<\/a><\/h4><p class=\"meta\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.chillchi.com.hk\/en\/author\/issac\/\" title=\"Posts by Isaac Chan\" rel=\"author\">Isaac Chan<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2025-04-25T10:23:54+08:00<\/span><span>June 27th, 2022<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.chillchi.com.hk\/en\/category\/event-planning\/\" rel=\"category tag\">Event Planning<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><\/div><\/article><\/section><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-15{width:100% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-15 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-15{width:100% !important;order : 0;}.fusion-builder-column-15 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-15{width:100% !important;order : 0;}.fusion-builder-column-15 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 30px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":4232,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7724","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.chillchi.com.hk\/en\/wp-json\/wp\/v2\/pages\/7724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chillchi.com.hk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.chillchi.com.hk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.chillchi.com.hk\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chillchi.com.hk\/en\/wp-json\/wp\/v2\/comments?post=7724"}],"version-history":[{"count":2,"href":"https:\/\/www.chillchi.com.hk\/en\/wp-json\/wp\/v2\/pages\/7724\/revisions"}],"predecessor-version":[{"id":7726,"href":"https:\/\/www.chillchi.com.hk\/en\/wp-json\/wp\/v2\/pages\/7724\/revisions\/7726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chillchi.com.hk\/en\/wp-json\/wp\/v2\/media\/4232"}],"wp:attachment":[{"href":"https:\/\/www.chillchi.com.hk\/en\/wp-json\/wp\/v2\/media?parent=7724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}