Event Background
As Australia’s largest real estate agency, it was founded in 1902 and has nearly 1,000 offices and branches around the world, including New Zealand, the United States, China, the Middle East and Southeast Asia. This time, Ray White HK is the exclusive agency of One Sydney Harbour. Ray White HK appointed ChillChi PR as the public relations representative of the project. Through press conferences, media interviews and reports, the project was introduced to the public and the brand image was established.
Event Planning Management
Chillchi PR assists clients with event planning management and organizes press conferences. It includes formulating the event process, inviting event guests, writing the master of ceremonies, media invitations and interviews, and event on-site management and support. This event invited TVB artist – Miss Huang Cuiru as the special guest of the press conference, and invited TVB artist – Chen Yuelin as the emcee of the press conference. Different media were invited to the event for interviews, including: Ming Pao Daily News, Economic Daily News, Sing Tao Daily, Capital Magazine, etc. The layouts included: Finance, Real Estate, Lifestyle and Entertainment. The media coverage of this press conference was excellent, and the press conference was able to reach different audiences.
After the event, the One Sydney Harbour property received numerous media coverage, making the new property accessible to a wider audience. The press conference has received more than 50 media reports, and the influence and publicity of the artists Huang Cuiru and Chen Yuelin have helped the property to gain a lot of exposure in a short period of time and be known to the audience.
